NYX Advertising Campaign
Brief Overview
Pop-up event advertising campaign for NYX, the makeup company. This campaign, Make Your Mark, centers around individualism and diversity.
Timeline
2 weeks
Role
Art Direction, Marketing Strategy, Advertising Designer, Experiential Designer, Copywriter, Photographer
NYX Brand Analysis
When NYX does a pop-up event, they create a whole new product line. So that's exactly what I did.
Photography
Photographed in studio with a Canon EOS R and strobe lighting.
Model: Mia Roth
Edited Photos
Edited using Capture One and Adobe Photoshop.
Social Media
Instagram event announcement and promotion.
Photobooth
Who doesn't love a cute photobooth to show off their new lip shade? Having a take-home increases brand engagement and resonance.
Event Instructions
Handed out at the beginning to keep the participants moving through the event and help with any traffic.
